Advancing Experimentation Maturity for Scalable Growth

The Challenge

With a portfolio spanning multiple brands and products, the client faced challenges in maintaining consistency and efficiency across their digital experiences:

Scaling Experimentation for Impact

The client faced several key hurdles in their experimentation efforts:

• Limited capabilities, relying primarily on front-end testing.
• No standardized metrics to assess experiment success.
• Siloed experimentation efforts, making it difficult to integrate within development workflows.

To fully leverage experimentation for growth and innovation, they needed a scalable framework that aligned testing with business objectives.

The Solution

Jurnii’s Comprehensive Design System Development

A Comprehensive Experimentation Framework

Jurnii Studio implemented a three-phase strategy to systematically build, embed, and scale experimentation across the organization.

1. Experimentation Maturity Assessment

We began with a diagnostic review of their current capabilities, benchmarking their maturity level against industry standards to identify gaps and opportunities.

2. The Three-Phase Growth Model: Start > Build > Scale

Our structured approach ensured the client progressed seamlessly through each stage of experimentation maturity:

🔹 Start → Established foundational practices, including process design and early experiment planning.

🔹 Build → Integrated experimentation workflows into development cycles with server-side capabilities.

🔹 Scale → Drove organization-wide adoption by implementing advanced tools, shared learnings, and team collaboration frameworks.

3. Establishing a Centre of Excellence (CoE)

To ensure long-term sustainability, we built a Centre of Excellence (CoE) focused on:

✅ Defining standardized processes & tools

✅ Delivering training programs to upskill teams

✅ Ensuring cross-team alignment on best practices

4. Assigning Measurement Champions

We introduced Measurement Champions within different business functions to:

• Oversee experimentation roadmaps
• Track experiment performance and ensure actionable insights
• Facilitate data-driven decision-making across teams

The Outcome

A Unified Design System for Scalable Success

Embedding Experimentation into Development DNA

Our collaboration delivered tangible improvements, including:

✅ Transition to Server-Side Experimentation: Shifting from front-end to server-side testing allowed for deeper insights and more reliable results.

✅ Standardized Experimentation Reporting: A consistent framework for tracking and analyzing results improved decision-making accuracy.

✅ Creation of a Metric Repository: Centralizing key product and business metrics enhanced visibility and ensured alignment across teams.

✅ Widespread Experimentation Adoption: Within six months, 30% of all new feature releases were conducted via an experiment—up from 0%.

Client Feedback

The Jurnii Impact

The client rated their experience with Jurnii Studio a 9/10, highlighting:

🟢 Satisfied with final deliverables, timelines, and project execution.

🟢 Very satisfied with tracking and reporting capabilities.

🟢 Seamless integration between Jurnii and internal teams.

"Jurnii Studio has helped us to align our commercial objectives with simple, unbiased, and measurable product metrics. Its focus on efficiency and ease of implementation fills a very specific niche in our industry that often fails because it can seem complex to certain stakeholders. The expertise and execution from Fraser and the team behind him to drive it are second to none."